What did you know about lead management solutions ? In simple words, lead management is a best practice designed to generate new potential prospects. Generally, lead management is carried out through various campaigns and programs from the company. So, from this lead management, the company has a framework for managing prospects correctly. The lead management will help companies and sales teams to have the ability to:
1. Maintain relationship leads
Maintaining relationship leads here is about how you build relationships with qualified prospects who are not ready to make a purchase. There are many tools that you can use to maintain this prospect’s interest, such as through websites, e-mail, telephone, social media, bulletins and so on. You must be able to ensure that your needs for sales and the need for leads for products/services must be created by creating a shared understanding and needs.
2. Communicate with your sales team
The main part of lead management is the collaboration between the marketing team, the sales team and also you as a leader. Open to all processes is the key to being able to make sales quickly. Make a set of specific criteria that can help your sales team understand when this prospect is ready to make a purchase.
Every member of your sales team must know all the communication processes that are running during negotiations or the questions expressed by the sales team. So, when the prospect asks again, your sales team can answer it easily without mistakes. One tool that you can use to save a history of negotiation or communication is with Cloud-Based CRM.
3. Track and report on all marketing activities
To understand the marketing program, what kind of marketing is being run, you must implement a tracking system to see your marketing results on a regular basis. Marketing testing that produces quality prospects, captures the most prospects that are successfully converted to sales, when you have to stop the program and other related information, of course, must be properly monitored.